About Us

Welcome to SG Winery, your gateway to the enchanting world of fine wines. As a Singapore-based online wine shop, we take pride in being an extended online branch of the prestigious BASF SE Winery located in Ludwigshafen, Germany. With a passion for exceptional wines, we import and sell a curated selection of German, French, and Italian wines to BASF employees and business unit customers, catering to their corporate events and special occasions.

At SG Winery, we believe that every bottle of wine has a story to tell, and we are dedicated to bringing the rich heritage and flavours of renowned wineries overseas to your doorstep. Through our strategic partnership with BASF Wineries and private collectors, we meticulously curate a collection of over 100 exquisite wine products, continuously expanding our offerings to bring you new and exciting options.

Our unique online platform allows us to transcend the limitations of a traditional retail shop. By operating exclusively online, we bypass the costs associated with physical storefronts and unnecessary labor, enabling us to pass on significant savings to our valued customers. Our commitment to providing exceptional value is reflected in our competitive prices, ensuring that you can indulge in premium wines without compromising your budget.

Quality and excellence lie at the heart of everything we do. Each wine in our collection undergoes a rigorous selection process, meticulously tasted and evaluated by our certified panel of wine professionals. We have assembled a team of passionate connoisseurs who possess a deep understanding of the intricacies of wine production and the complexities of flavour profiles. Their expertise guarantees that every bottle we offer meets the highest standards of quality and taste.

Our guiding principle is to earn the trust of our customers by providing the best online shopping experiences and delivering outstanding value for money. We understand that purchasing wine is an experience that extends beyond the transaction itself. That's why we strive to create a seamless and enjoyable journey for every customer who explores our virtual shelves. With a user-friendly interface, personalised recommendations, and prompt customer support, we aim to exceed your expectations and make your wine-buying journey a delightful one.

In 2023, we proudly announce our appointment as the exclusive online wine seller of BASF SE Wine Cellar in Singapore. We leverage the expertise gained from our esteemed partnership company, Heritage Wines Hong Kong Company Limited, based in Hong Kong. Since her inception in 2013, she has been renowned for offering outstanding value in wine, champagne, spirits, and beers to customers in Hong Kong. 

At SG Winery, we are committed to sharing our passion for fine wines with Singapore. Whether you are a wine enthusiast, a seasoned connoisseur, or simply someone who appreciates the finer things in life, we invite you to embark on a captivating journey with us. Discover the rich flavours, traditions, and stories encapsulated within each bottle, and let us be your trusted companion in your exploration of the world of wine. Welcome to SG Winery, where every sip is an experience to savour.


SG Winery 2023